Global marketing management : changes, new challenges and strategies.
Main Author: | Lee, Kiefer |
---|---|
Other Authors: | Carter, Steve |
Format: | Open Shelf |
Published: |
Oxford, New York : Oxford Univ. Press, 2009.
|
Edition: | 2nd ed. |
Subjects: |
Similar Items
-
International business : the challenges of globalization
by: Wild, John J. -
International business : Strategy, management, and the new realities
by: Cavusgil, S. Tamer
Published: (2008) -
Global strategic management
by: Frynas, Jedrzej George.
Published: (2011) -
International business : the challenges of globalization.John J. Wild, Kenneth L. Wild, Jerry C.Y Han.
by: Wild, John J. -
International management : Managing in a diverse and dynamic global environment
by: Phatak, Arvind V.
Published: (2009)