Global marketing management : changes, new challenges and strategies.

Main Author: Lee, Kiefer
Other Authors: Carter, Steve
Format: Open Shelf
Published: Oxford, New York : Oxford Univ. Press, 2009.
Edition: 2nd ed.
Subjects:
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020 |a 9780199239429  
037 |a Bookline 
040 |a Lib. of Congress 
090 0 0 |a HD 62.4.L44 2009  
100 1 |a Lee, Kiefer  
245 1 0 |a Global marketing management : changes, new challenges and strategies. 
250 |a 2nd ed. 
260 |a Oxford, New York : Oxford Univ. Press, 2009. 
300 |a xxiii;565p.:ill.col.;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a International business enterprises   |x Management Strategic planning  
700 0 |a Carter, Steve  
740 0 |a Global marketing management : changes, new challenges and strategies 
999 |a 0000129811 
999 |a 0000129812