Global marketing management : changes, new challenges and strategies.
| Main Author: | Lee, Kiefer |
|---|---|
| Other Authors: | Carter, Steve |
| Format: | Open Shelf |
| Published: |
Oxford, New York : Oxford Univ. Press, 2009.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxiii;565p.:ill.col.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780199239429 |