Basic marketing : a marketing strategy planning approach
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | Cannon, Joseph P. |
| Format: | Open Shelf |
| Published: |
New York. NY : McGraw-Hill /Irwin, 2009.
|
| Edition: | 17th ed. |
| Subjects: |
| Item Description: |
Previous ed : first author, E. Jerome McCarthy |
|---|---|
| ISBN: |
9780071281041 |