Marketing research
| Main Author: | Zikmund, William G. |
|---|---|
| Other Authors: | Ward, Steven, Lowe, Ben |
| Format: | Open Shelf |
| Published: |
Australia : Cengage Learning Australia, c 2011.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxiii, 592p.: col. ill.; 26 cm. |
| ISBN: |
9780170183345 |