APA Citation

Zikmund, W. G., Ward, S., & Lowe, B. Marketing research (2nd ed.). Australia : Cengage Learning Australia, c 2011.

Chicago Style Citation

Zikmund, William G., Steven Ward, and Ben Lowe. Marketing Research. 2nd ed. Australia : Cengage Learning Australia, c 2011.

MLA Citation

Zikmund, William G., Steven Ward, and Ben Lowe. Marketing Research. 2nd ed. Australia : Cengage Learning Australia, c 2011.

Warning: These citations may not always be 100% accurate.