Contemporary marketing
| Main Author: | Boone, Louis E. |
|---|---|
| Other Authors: | Kurtz, David L. |
| Format: | Open Shelf |
| Published: |
Mason, OH : Cengage Learning, 2013.
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| Edition: | 16th ed.. |
| Subjects: |
| Bibliography: |
Includes bibliographical references and index |
|---|---|
| ISBN: |
9781111579715 |