Boone, L. E., & Kurtz, D. L. Contemporary marketing (16th ed.). Mason, OH : Cengage Learning, 2013.
Chicago Style CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. 16th ed. Mason, OH : Cengage Learning, 2013.
MLA CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. 16th ed. Mason, OH : Cengage Learning, 2013.
Warning: These citations may not always be 100% accurate.