Essentials of marketing management

Main Author: Marshall, Greg W.
Other Authors: Johnton, Mark
Format: Open Shelf
Published: New York, NY : McGraw-Hill /Irwin, c 2011.
Subjects:
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020 |a 9780077545567  
037 |a Bookline 
040 |a Library of Congress 
090 0 0 |a HF5415.13.M373 2011  
100 1 |a Marshall, Greg W.  
245 1 0 |a Essentials of marketing management   |c Greg W. Marshall, Mark W. Johnston. 
260 |a New York, NY : McGraw-Hill /Irwin, c 2011. 
300 |a vii, 48p.:   |b ill.;   |c 29 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management  
700 0 |a Johnton, Mark  
740 0 |a Essentials of marketing management 
999 |a 0000134803 
999 |a 0000226395