Marshall, G. W., & Johnton, M. Essentials of marketing management. New York, NY : McGraw-Hill /Irwin, c 2011.
Chicago Style CitationMarshall, Greg W., and Mark Johnton. Essentials of Marketing Management. New York, NY : McGraw-Hill /Irwin, c 2011.
MLA CitationMarshall, Greg W., and Mark Johnton. Essentials of Marketing Management. New York, NY : McGraw-Hill /Irwin, c 2011.
Warning: These citations may not always be 100% accurate.