|
|
|
|
| LEADER |
00751pamja2200241 4500 |
| 001 |
0000079873_0034 |
| 005 |
20170620090000.0 |
| 005 |
20170117152051.0 |
| 008 |
170117b xxu 00 0 eng d |
| 020 |
|
|
|a 9781849201469
|
| 037 |
|
|
|a 012914
|b Bookline
|
| 040 |
|
|
|a KPMSI
|
| 090 |
|
|
|a HF 5823.H333 2010
|
| 100 |
0 |
|
|a Hackley,Chris
|
| 245 |
|
0 |
|a Advertising and promotion :
|b an integrated marketing communications approach
|c Chris Hackley.
|
| 250 |
|
|
|a 2 nd ed.
|
| 260 |
|
|
|a London:
|b Sage Pub,
|c c 2010.
|
| 300 |
|
|
|a xii;333p.:
|b ill. some col.;
|c 19 cm.
|
| 500 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
|
|a Sales promotion
|
| 650 |
|
|
|a Advertising
|
| 650 |
|
|
|a Communication in marketing
|
| 999 |
|
|
|a 0000134741
|
