Advertising and promotion : an integrated marketing communications approach
| Main Author: | Hackley,Chris |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
London:
Sage Pub,
c 2010.
|
| Edition: | 2 nd ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xii;333p.: ill. some col.; 19 cm. |
| ISBN: |
9781849201469 |