International marketing
| Main Author: | Cateora, Philip R. |
|---|---|
| Other Authors: | Gilly, Mary C., Graham, John L. |
| Format: | Open Shelf |
| Published: |
New York : McGraw - Hill Irwin, c 2013.
|
| Edition: | 16th. ed. |
| Subjects: |
| Item Description: |
Includes indexes |
|---|---|
| Physical Description: |
xxxiii, 638p.: col. ill.; 29 cm. |
| ISBN: |
9780073529974 |