Marketing : planning and strategy

Main Author: Join, Subhash C
Other Authors: Haley, George T, Voola, Ranjit, Wickham, Mark
Format: Open Shelf
Published: South Melbourne, Vic.: Cengage Learning, c 2012.
Subjects:
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020 |a 9780170189392  
037 |a Bookline 
040 |a Library of Congress 
090 0 0 |a HF 5415.J35 2012  
100 1 |a Join, Subhash C  
245 1 0 |a Marketing : planning and strategy   |c Subhash C Join... (et al..). 
260 |a South Melbourne, Vic.: Cengage Learning, c 2012. 
300 |a xviii, 472p.: ill.(some col.);   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management  
700 0 |a Haley, George T  
700 0 |a Voola, Ranjit  
700 0 |a Wickham, Mark  
740 0 |a Marketing : planning and strategy 
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