Marketing : planning and strategy
| Main Author: | Join, Subhash C |
|---|---|
| Other Authors: | Haley, George T, Voola, Ranjit, Wickham, Mark |
| Format: | Open Shelf |
| Published: |
South Melbourne, Vic.: Cengage Learning, c 2012.
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| Subjects: |
| Physical Description: |
xviii, 472p.: ill.(some col.); 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780170189392 |