Relationship marketing : perspectives, dimensions and contexts
| Main Author: | Harwood, Tracy |
|---|---|
| Other Authors: | Broderich, Anne, Gary, Tony |
| Format: | Open Shelf |
| Published: |
Maidenhead : McGraw - Hill Education, c 2008.
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| Subjects: |
| Physical Description: |
xxii, 242 p.: ill.; 24 cm. |
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| Bibliography: |
Includes bibliograhical references and index |
| ISBN: |
9780077114220 |