Social marketing : influencing behaviors for good

Main Author: Lee,Nancy R.
Other Authors: Kotler, Philip
Format: Open Shelf
Language: English
Published: Thousand Oaks, California: SAGE Pub, c 2011.
Subjects:
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005 20170719090000.0
005 20170116150602.0
008 170116b xxu 00 0 eng d
020 |a 9781412981491  
037 |a 012917  |b Bookline 
040 |a KPMSI 
090 |a HF 5414. K68 2011  
100 0 |a Lee,Nancy R.  
245 0 |a Social marketing :   |b influencing behaviors for good   |c Nancy R. Lee , Philip Kotler. 
260 |a Thousand Oaks, California:   |b SAGE Pub,   |c c 2011. 
300 |a xi ; 502 p.:   |b ill.;   |c 23 cm. 
500 |a Prev. ed entered under : Kotler, Philip. 
650 |a Social marketing.  
650 |a Behavior modification.  
700 |a Kotler, Philip  
999 |a 0000134605