Ad critique : how to deconstruct ads in order to build better advertising

Main Author: Tag,Nancy R
Format: Open Shelf
Language: English
Published: California: Sage Pub, c 2012.
Subjects:
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001 0000079781_0034
005 20170620090000.0
005 20170116144217.0
008 170116b xxu 00 0 eng d
020 |a 9781412980531  
037 |a 012906  |b Bookline 
040 |a KPMSI 
090 |a HF 5823.T343 2012  
100 0 |a Tag,Nancy R  
245 0 |a Ad critique :   |b how to deconstruct ads in order to build better advertising   |c Nancy R.Tag. 
260 |a California:   |b Sage Pub,   |c c 2012. 
300 |a xiv;199 p.:   |b ill.;   |c 19 cm. 
500 |a Includes bibliographical references and index 
650 |a Advertising  
650 |a Criticism  
650 |a Advertising  
999 |a 0000134604