The marketing book

Other Authors: Baker, Michael J., Hart, Susan
Format: Open Shelf
Language: English
Published: Burlington, MA: Elsevier / Butterworth - Heinemann, c 2008.
Edition: 6 th ed.
Subjects:
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008 170112b xxu 00 0 eng d
020 |a 9780750685665  
037 |a 013010  |b Bookline 
040 |a KPMSI 
090 |a HF 5415. M373 2008  
245 0 |a The marketing book   |c edited by Michael J. Baker and Susan Hart.. 
250 |a 6 th ed. 
260 |a Burlington, MA:   |b Elsevier / Butterworth - Heinemann,   |c c 2008. 
300 |a xv ; 644 p.:   |b ill.;   |c 28 cm. 
500 |a Includes bibliographical references and index. 
650 |a Marketing  
700 |a Baker, Michael J.  
700 |a Hart, Susan  
999 |a 0000134599