The marketing book
| Other Authors: | Baker, Michael J., Hart, Susan |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Burlington, MA:
Elsevier / Butterworth - Heinemann,
c 2008.
|
| Edition: | 6 th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xv ; 644 p.: ill.; 28 cm. |
| ISBN: |
9780750685665 |