Essentials of marketing

Main Author: Lamb,Charles W
Other Authors: Hair,Joseph F, McDaniel,Carl D
Format: Open Shelf
Language: English
Published: Australia,Mason,Ohio: South Western Cencage, 2012.
Edition: 7 th ed.
Subjects:
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100 0 |a Lamb,Charles W  
245 0 |a Essentials of marketing   |c Charles W.Lamb,Joseph F Hair,Carl D McDaniel. 
250 |a 7 th ed. 
260 |a Australia,Mason,Ohio:   |b South Western Cencage,   |c 2012. 
300 |a xxiii,648 p.:   |b ill.;   |c 28 cm. 
500 |a Previous edition 2009.Includes bibliographical references and index 
650 |a Marketing  
700 |a Hair,Joseph F  
700 |a McDaniel,Carl D  
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999 |a 0000134544