Essentials of marketing
| Main Author: | Lamb,Charles W |
|---|---|
| Other Authors: | Hair,Joseph F, McDaniel,Carl D |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Australia,Mason,Ohio:
South Western Cencage,
2012.
|
| Edition: | 7 th ed. |
| Subjects: |
| Item Description: |
Previous edition 2009.Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxiii,648 p.: ill.; 28 cm. |
| ISBN: |
9780538478342 |