APA Citation

Lamb,Charles W, Hair,Joseph F, & McDaniel,Carl D. (2012). Essentials of marketing (7 th ed.). Australia,Mason,Ohio: South Western Cencage.

Chicago Style Citation

Lamb,Charles W, Hair,Joseph F, and McDaniel,Carl D. Essentials of Marketing. 7 th ed. Australia,Mason,Ohio: South Western Cencage, 2012.

MLA Citation

Lamb,Charles W, Hair,Joseph F, and McDaniel,Carl D. Essentials of Marketing. 7 th ed. Australia,Mason,Ohio: South Western Cencage, 2012.

Warning: These citations may not always be 100% accurate.