Marketing planning and strategy

Main Author: Jain,Subhash c
Other Authors: Haley,George T
Format: Open Shelf
Language: English
Published: Mason,OH: Cengage/ Custom Solutions, 2008.
Edition: 8 th ed.
Subjects:
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020 |a 9781426639074  
037 |a 014132  |b Bookline 
037 |a 014133  |b Bookline 
037 |a 014134  |b Bookline 
040 |a KPMSI 
090 |a HF 5415.13.J35 2009  
100 0 |a Jain,Subhash c  
245 0 |a Marketing planning and strategy   |c Subhash C.Jain,George T.Haley. 
250 |a 8 th ed. 
260 |a Mason,OH:   |b Cengage/ Custom Solutions,   |c 2008. 
300 |a xvii,643 p.:   |b ill.;   |c 24 cm. 
500 |a Includes bibliographical references and index 
650 |a Marketing  
700 |a Haley,George T  
999 |a 0000134528 
999 |a 0000134529 
999 |a 0000134530