Marketing planning and strategy
| Main Author: | Jain,Subhash c |
|---|---|
| Other Authors: | Haley,George T |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Mason,OH:
Cengage/ Custom Solutions,
2008.
|
| Edition: | 8 th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xvii,643 p.: ill.; 24 cm. |
| ISBN: |
9781426639074 |