APA Citation

Jain,Subhash c, & Haley,George T. (2008). Marketing planning and strategy (8 th ed.). Mason,OH: Cengage/ Custom Solutions.

Chicago Style Citation

Jain,Subhash c, and Haley,George T. Marketing Planning and Strategy. 8 th ed. Mason,OH: Cengage/ Custom Solutions, 2008.

MLA Citation

Jain,Subhash c, and Haley,George T. Marketing Planning and Strategy. 8 th ed. Mason,OH: Cengage/ Custom Solutions, 2008.

Warning: These citations may not always be 100% accurate.