Social media marketing ; a strategic appoach

Main Author: Barker, Melissa S.
Other Authors: Bormann, Nicholas F., Neher, Krista E., Barker, Donald I.
Format: Open Shelf
Language: English
Published: Mason, OH: South -Western Cengage Learning, c2013.
Subjects:
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005 20170620090000.0
005 20161222083552.0
008 161219b xxu 00 0 eng d
020 |a 9780538480871  
037 |a 0138439  |b Edu Resources 
037 |a 013840  |b Edu Resources 
040 |a KPMSI 
090 |a HF 5415.1265 .B373 2013  
100 0 |a Barker, Melissa S.  
245 0 |a Social media marketing ; a strategic appoach   |c Melissa S. Barker, Donald I.Barker, Nocholas F. Bormann, Krista E. Neher. 
260 |a Mason, OH:   |b South -Western Cengage Learning,   |c c2013. 
300 |a xv, 380p.:   |b ill.;   |c 28cm. 
500 |a Includes bibliographical references and index 
650 |a Internet Books  
650 |a Viral Marketing  
700 |a Bormann, Nicholas F.  
700 |a Neher, Krista E.  
700 |a Barker, Donald I.  
999 |a 0000134485 
999 |a 0000134486