Social media marketing ; a strategic appoach

Main Author: Barker, Melissa S.
Other Authors: Bormann, Nicholas F., Neher, Krista E., Barker, Donald I.
Format: Open Shelf
Language: English
Published: Mason, OH: South -Western Cengage Learning, c2013.
Subjects:
Item Description: Includes bibliographical references and index
Physical Description: xv, 380p.: ill.; 28cm.
ISBN: 9780538480871