Essentials of services marketing
| Main Author: | Wirtz, Vochen |
|---|---|
| Other Authors: | Chew, Patricia., Lovelock, Chistopher |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Singapore:
Pearson Education,
2012.
|
| Edition: | 2 nd ed.. |
| Subjects: |