Essentials of services marketing

Main Author: Wirtz, Vochen
Other Authors: Chew, Patricia., Lovelock, Chistopher
Format: Open Shelf
Language: English
Published: Singapore: Pearson Education, 2012.
Edition: 2 nd ed..
Subjects:
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001 0000079713_0034
005 20170620090000.0
005 20161111142302.0
008 160929b xxu 00 0 eng d
020 |a 9789810686185  
037 |a 013229  |b Bookline 
040 |a KPMSI 
090 |a HD 9980.5.W573 2012  
100 0 |a Wirtz, Vochen  
245 0 |a Essentials of services marketing   |c Vochen Wirtz, Patricia Chew, Christopher Lovelock.. 
250 |a 2 nd ed.. 
260 |a Singapore:   |b Pearson Education,   |c 2012. 
300 |a xxxv; 679p.:   |b ill. some cols;   |c 22 cm. 
500 |a Includes bibliographical references and index 
650 |a Service industries  
700 |a Chew, Patricia.  
700 |a Lovelock, Chistopher  
999 |a 0000134450