Essentials of services marketing
| Main Author: | Wirtz, Vochen |
|---|---|
| Other Authors: | Chew, Patricia., Lovelock, Chistopher |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Singapore:
Pearson Education,
2012.
|
| Edition: | 2 nd ed.. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxxv; 679p.: ill. some cols; 22 cm. |
| ISBN: |
9789810686185 |