Wirtz, V., Chew, P., & Lovelock, C. (2012). Essentials of services marketing (2 nd ed.). Singapore: Pearson Education.
Chicago Style CitationWirtz, Vochen, Patricia Chew, and Chistopher Lovelock. Essentials of Services Marketing. 2 nd ed. Singapore: Pearson Education, 2012.
MLA CitationWirtz, Vochen, Patricia Chew, and Chistopher Lovelock. Essentials of Services Marketing. 2 nd ed. Singapore: Pearson Education, 2012.
Warning: These citations may not always be 100% accurate.