Marketing strategy : a decision - focused approach
| Main Author: | Walker, Orville C |
|---|---|
| Other Authors: | Mullins, John W (John Walker) |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY:
McGraw - Hill / Irwin,
c 2014.
|
| Edition: | 8th ed. |
| Subjects: |