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| 005 |
20170620090000.0 |
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20161124121618.0 |
| 008 |
160921b xxu 00 0 eng d |
| 020 |
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|a 9780078028946
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| 037 |
|
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|a 013101
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| 037 |
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|a Bookline
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| 040 |
|
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|a KPMSI
|
| 090 |
|
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|a HF 5415.13.W354 2014
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| 100 |
0 |
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|a Walker, Orville C
|
| 245 |
|
0 |
|a Marketing strategy :
|b a decision - focused approach
|c Orville C. Walker, John W. Mullins.
|
| 250 |
|
|
|a 8th ed.
|
| 260 |
|
|
|a New York, NY:
|b McGraw - Hill / Irwin,
|c c 2014.
|
| 300 |
|
|
|a xvi; 368p.:
|b ill.;
|c 20 cm.
|
| 500 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
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|a Marketing
|
| 700 |
|
|
|a Mullins, John W (John Walker)
|
| 999 |
|
|
|a 0000134435
|
| 999 |
|
|
|a 0000134436
|
| 999 |
|
|
|a 0000224226
|
