Marketing strategy : a decision - focused approach
| Main Author: | Walker, Orville C |
|---|---|
| Other Authors: | Mullins, John W (John Walker) |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY:
McGraw - Hill / Irwin,
c 2014.
|
| Edition: | 8th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xvi; 368p.: ill.; 20 cm. |
| ISBN: |
9780078028946 |