Walker, O. C., & Mullins, J. W. (. W. (2014). Marketing strategy: A decision - focused approach (8th ed.). New York, NY: McGraw - Hill / Irwin.
Chicago Style CitationWalker, Orville C., and John W (John Walker) Mullins. Marketing Strategy: A Decision - Focused Approach. 8th ed. New York, NY: McGraw - Hill / Irwin, 2014.
MLA CitationWalker, Orville C., and John W (John Walker) Mullins. Marketing Strategy: A Decision - Focused Approach. 8th ed. New York, NY: McGraw - Hill / Irwin, 2014.
Warning: These citations may not always be 100% accurate.