The successful marketing plan : how to create dynamic results - oriented marketing

Main Author: Hiebing, Roman G.
Other Authors: Cooper, Scoot W., Wehrenberg, Steven J.
Format: Open Shelf
Language: English
Published: New York: McGraw - Hill, c 2012.
Edition: 4 th ed..
Subjects:
LEADER 00851pamja2200265 4500
001 0000079691_0034
005 20170620090000.0
005 20161118110055.0
008 161107b xxu 00 0 eng d
020 |a 9780071745574  
037 |a 012369  |b Bookline 
037 |a 012370  |b Bookline 
040 |a KPMSI 
090 |a HF 5415 . 13 . H 54 2012  
100 0 |a Hiebing, Roman G.  
245 0 |a The successful marketing plan :   |b how to create dynamic results - oriented marketing   |c Roman G. Hiebing,Scott W. Cooper and Steve J. Wehrenberg.. 
250 |a 4 th ed.. 
260 |a New York:   |b McGraw - Hill,   |c c 2012. 
300 |a xxxvi ; 566 p.:   |b ill.;   |c 27 cm. 
500 |a Includes index 
650 |a Marketing - Planning.  
700 |a Cooper, Scoot W.  
700 |a Wehrenberg, Steven J.  
999 |a 0000134420 
999 |a 0000134421