Hiebing, R. G., Cooper, S. W., & Wehrenberg, S. J. (2012). The successful marketing plan: How to create dynamic results - oriented marketing (4 th ed.). New York: McGraw - Hill.
Chicago Style CitationHiebing, Roman G., Scoot W. Cooper, and Steven J. Wehrenberg. The Successful Marketing Plan: How to Create Dynamic Results - Oriented Marketing. 4 th ed. New York: McGraw - Hill, 2012.
MLA CitationHiebing, Roman G., Scoot W. Cooper, and Steven J. Wehrenberg. The Successful Marketing Plan: How to Create Dynamic Results - Oriented Marketing. 4 th ed. New York: McGraw - Hill, 2012.
Warning: These citations may not always be 100% accurate.