Marketing research : tools & techniques
Main Author: | Bradley, Nigel. |
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Format: | Open Shelf |
Language: | English |
Published: |
Oxford, New York:
Oxford Univ. Press,
c 2010.
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Edition: | 2 nd ed.. |
Subjects: |
Item Description: |
Includes bibliographical references and index. |
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Physical Description: |
xx ; 527 p.: ill.col.; 25 cm. |
ISBN: |
9780199564347 |