Marketing research : tools & techniques

Main Author: Bradley, Nigel.
Format: Open Shelf
Language: English
Published: Oxford, New York: Oxford Univ. Press, c 2010.
Edition: 2 nd ed..
Subjects:
Item Description: Includes bibliographical references and index.
Physical Description: xx ; 527 p.: ill.col.; 25 cm.
ISBN: 9780199564347