Marketing
| Main Author: | Baines, Paul. |
|---|---|
| Other Authors: | Fill, Chris., Page, Kelly. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Oxford:
Oxford University Press,
c 2011.
|
| Edition: | 2 nd ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references ang index. |
|---|---|
| Physical Description: |
xxi ; 156 p.: ill.col.; 27 cm. |
| ISBN: |
9780199579617 |