Strategic marketing planning for the small to medium sized business : writing a marketing plan

Main Author: Anderson, David W.
Format: Open Shelf
Language: English
Published: New York, NY: Business Expert Press, c 2012.
Subjects:
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001 0000079665_0034
005 20170620090000.0
005 20161101152112.0
008 161101b xxu 00 0 eng d
020 |a 9781606493731  
037 |a 013239  |b Bookline 
040 |a KPMSI 
090 |a HF 5415.13.A534 2012  
100 0 |a Anderson, David W.  
245 0 |a Strategic marketing planning for the small to medium sized business : writing a marketing plan   |c David W. Anderson. 
260 |a New York, NY:   |b Business Expert Press,   |c c 2012. 
300 |a xii, 96 p.:   |b ill.;   |c 23 cm. 
500 |a Includes index 
650 |a Marketing planning  
650 |a Marketing theory  
999 |a 0000134389