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| LEADER |
00809pamja2200229 4500 |
| 001 |
0000079664_0034 |
| 005 |
20170620090000.0 |
| 005 |
20161101150717.0 |
| 008 |
161101b xxu 00 0 eng d |
| 020 |
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|a 9780198069867
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| 037 |
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|a 013037
|b Bookline
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| 040 |
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|a KPMSI
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| 090 |
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|a HD 69.B7.D88 2012
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| 100 |
0 |
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|a Dutta, Kirti
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| 245 |
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0 |
|a Brand management : Principles and practices
|c Kirti Dutta, Assistant Professor (Marketing). Bhartiya Vidya Bharan Ushya Lakshmi Mittal Institute of Management, New Delhi.
|
| 260 |
|
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|a New Delhi:
|b Oxford University Press,
|c c 2012.
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| 300 |
|
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|a xxiii, 455 p.:
|b ill.;
|c 24 cm + 1 CD-Rom (4 3/4 in).
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| 500 |
|
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|a Includes index
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| 650 |
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|a Brand name products
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| 650 |
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|a Branding (marketing)
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| 650 |
|
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|a product management
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| 999 |
|
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|a 0000134388
|
