Brand management : Principles and practices
| Main Author: | Dutta, Kirti |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New Delhi:
Oxford University Press,
c 2012.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxiii, 455 p.: ill.; 24 cm + 1 CD-Rom (4 3/4 in). |
| ISBN: |
9780198069867 |