Marketing management

Main Author: Kotler,Philip.
Other Authors: Keller,Kevin Lane.
Format: Open Shelf
Language: English
Published: Boston: Pearson, c 2016.
Edition: 15th ed.
Subjects:
LEADER 00719pamja2200229 4500
001 0000079619_0034
005 20170620090000.0
005 20160810082417.0
008 160728b xxu 00 0 eng d
020 |a 9780133856460  
037 |a 014899  |b Love Reading 
040 |a KPMSI 
090 |a HF 5415.13.K68 2016  
100 0 |a Kotler,Philip.  
245 0 |a Marketing management   |c Philip Kotler,Kevin Lane Keller.. 
250 |a 15th ed. 
260 |a Boston:   |b Pearson,   |c c 2016. 
300 |a xxii,692 p, 118 variously numbered pages:   |b col.:ill.;   |c 29 cm.. 
500 |a Includes bibiliographical references and index. 
650 |a Marketing - Management.  
700 |a Keller,Kevin Lane.  
999 |a 0000134314