Marketing management
| Main Author: | Kotler,Philip. |
|---|---|
| Other Authors: | Keller,Kevin Lane. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Boston:
Pearson,
c 2016.
|
| Edition: | 15th ed. |
| Subjects: |
| Item Description: |
Includes bibiliographical references and index. |
|---|---|
| Physical Description: |
xxii,692 p, 118 variously numbered pages: col.:ill.; 29 cm.. |
| ISBN: |
9780133856460 |