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| LEADER |
00795pamja2200241 4500 |
| 001 |
0000079575_0034 |
| 005 |
20170620090000.0 |
| 005 |
20160803170729.0 |
| 008 |
160803b xxu 00 0 eng d |
| 020 |
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|a 9780071775281
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| 037 |
|
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|a 011694
|b Bookline
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| 040 |
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|a KPMSI
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| 090 |
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|a HD 69.B7.P674 2012.
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| 100 |
0 |
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|a Post,Karen.
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| 245 |
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0 |
|a Brand turnaround :
|b how brands gone bad returned to glory and the 7 game changers that made the difference
|c Karen Post..
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| 260 |
|
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|a New York:
|b McGraw Hill,
|c c 2012..
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| 300 |
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|a 262 p.;
|c 24 cm..
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| 500 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Brand name products.
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| 650 |
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|a Technological innovations - Management.
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| 999 |
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|a 0000134256
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| 999 |
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|a 0000134257
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