Brand turnaround : how brands gone bad returned to glory and the 7 game changers that made the difference
| Main Author: | Post,Karen. |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York:
McGraw Hill,
c 2012..
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| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
262 p.; 24 cm.. |
| ISBN: |
9780071775281 |