Strategic marketing : creating competitive advantage

Main Author: West, Douglas.
Other Authors: Ford, John B., Ibrahim Essam.
Format: Open Shelf
Language: English
Published: Oxford: Oxford University Press, c 2010..
Edition: 3rd ed.
Subjects:
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005 20170620090000.0
005 20160804152409.0
008 160718b xxu 00 0 eng d
020 |a 9780199684090  
037 |a Ulul Azmi  |a 014665 
037 |a Ulul Azmi  |a 014666 
040 |a KPMSI 
090 |a HF 5415.135.W474 2010.  
100 0 |a West, Douglas.  
245 0 |a Strategic marketing :   |b creating competitive advantage   |c Douglas West,John B.Ford,Essam Ibrahim.. 
250 |a 3rd ed. 
260 |a Oxford:   |b Oxford University Press,   |c c 2010.. 
300 |a xxi, 571p.  |a ill.;   |c 25 cm.. 
500 |a Includes bibliographical references and index. 
650 |a Marketing - decision making.  
650 |a Marketing - management  
700 |a Ford, John B.  
700 |a Ibrahim Essam.  
999 |a 0000134230 
999 |a 0000134231