Strategic marketing : creating competitive advantage
| Main Author: | West, Douglas. |
|---|---|
| Other Authors: | Ford, John B., Ibrahim Essam. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Oxford:
Oxford University Press,
c 2010..
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index. |
|---|---|
| Physical Description: |
xxi, 571p. ill.; 25 cm.. |
| ISBN: |
9780199684090 |