APA Citation

West, D., Ford, J. B., & Ibrahim Essam. (2010). Strategic marketing: Creating competitive advantage (3rd ed.). Oxford: Oxford University Press.

Chicago Style Citation

West, Douglas., John B. Ford, and Ibrahim Essam. Strategic Marketing: Creating Competitive Advantage. 3rd ed. Oxford: Oxford University Press, 2010.

MLA Citation

West, Douglas., John B. Ford, and Ibrahim Essam. Strategic Marketing: Creating Competitive Advantage. 3rd ed. Oxford: Oxford University Press, 2010.

Warning: These citations may not always be 100% accurate.